August 19, 2010

Fashion GPS Takes Over the World

As they move to Lincoln Center, the runway shows, which will take place from Sept. 9 to Sept. 16, are turning the invitation and check-in process over to a computer system. Instead of creating lavishly designed paper invitations, many fashion houses will send email invitations and bar-coded confirmations. If all goes according to plan, guests won't have to swarm around clipboard-wielding assistants but will line up at airport-style kiosks to receive their seating assignments.
The new technology is designed to make admitting guests faster and more orderly—and possibly more resistant to gate-crashers. But with thousands of fashionistas using the system for the first time, it also may introduce more confusion, as well as the possibility of computer glitches delaying guests.
I'm really interested to see how this experiment at New York Fashion Week will pan out. No more gate grashers? Or chaos?

I've always liked getting the hard invitations, but carrying them around was always a pain. Fashion GPS revolutionized the way that samples and also rsvp'ing for events has happened in the past few years, and this may be another point of no return for the industry. Stay tuned!

Source: WSJ

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