July 2, 2010

Retail Identity

I've been doing a lot of shopping for work and photo shoots and ad jobs and just for fun lately, and what I find is interesting is the special magnetic pull when a store's aesthetic and projected customer is...you! Haven't you noticed how there is a huge difference between walking into a store you don't necessarily identify with (for me, Banana Republic or J. Crew) and loving individual pieces...and then going somewhere where they have you pegged spot on (Oak in New York for me) and everything would be just perfect for your life and you need to have it right away. So dangerous!

Some of my favorite things from Oak's annual 304050 sale, happening right now.

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