I've always understood that celebrity wrangling is a big part of the fashion industry, otherwise there wouldn't be gifting suites at Sundance or even InStyle magazine if people didn't care what celebrities wear and are associated with their favorite fashion brands! But now, in addition to more straight-forward spokesperson or endorsement deals, celebrities are now often paid to just to attend (and be photographed at) high-profile events lasting just a few minutes!
I found this article from Fashionista to be fairly disturbing, because it reveals the true cost of having a reality TV star or B-list actress sitting in your front row! Not only is the prime seat being sacrificed, but great sums and work is involved in guaranteeing the attendance of Wireimage worthy figures at your fashion show! What ever happened to celebrities just showing up at the tents because they love fashion and perhaps want some free clothes or to see a great show?
As a consumer, I couldn't care less about the seating assignments of my favorite brands and designers, and with the economy and budgets being the way that they are today in America, it's shocking to think that having a famous face attend your 10 minute show is worth shelling out over $50,000!
Does it matter to you if a celebrity attends a designer's fashion show?