November 23, 2009

Gifting Power



As someone who's worked at a few consumer publications over the years, one of the few eternal points in the editorial cycle is the dreaded and wonderful "Gift Guide." Every magazine does one every year, and it can be at once liberation (we can feature anything we love!), formulaic (every year, the same product categories are presented without little variation), advertiser-driven, and fun.

But this year, I'm much impressed with Candy Pratts Price's gift guide for Style.com - bonus points for gorgeous and definitely original! So sad that her contract will not be renewed for the website for next year!!!

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