February 22, 2007

The Future of Fashion Promotion

Lifestyle advertising is not enough. You've got to watch this new short movie that presumably sells Prada perfume (and shows off archival Prada clothes) - I know it's been done before (DKNY and Erin Fetherston come to mind), but the quality is amazing. Daria looks great, and there is a semblance of narrative. Love the poem too.

Source via Fashionista

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