January 31, 2007

Fashion and Ecology Pt.2


I was fashion design undergrad. My partner majored in environmental studies...maybe we should get together and go into business?! So much eco news...

First, Lancome's new Eco-Chic efforts, announced this week at a press junket in NYC and as reported by FWD...
In addition to introducing Primordiale Cell Defense, which focuses on neutralizing 99 percent of the damaging free radicals caused by UV exposure, pollution, and temperature extremes, the L’OrĂ©al-owned beauty giant outlined its environmentally friendly objectives that will be implemented beginning in the second half of 2007. The cornerstone of this program is a partnership with Carbonfund.org, a nonprofit organization dedicated to educating the public about climate change and offering straightforward options to help individuals, businesses, and organizations reduce their climate impact.
Then, according to Style.com (see photo above):
The Limited Edition project gives fashion types the opportunity to pay more than lip service to growing concerns about global warming. In the mix at the fashion week trade show are limited-run collections by Marc Jacobs, Missoni, Libertine, and others—10 percent of the proceeds of which will benefit Al Gore's Climate Project. For those who really want to put their money where their mouth is, 100 percent of the proceeds from T-shirts produced by Buddhist Punk from designs by the likes of Kate Moss and Jade Jagger go to the charity.
As wonderful as these initiatives are, I wonder how much they will work. I mean, isn't the entire fashion system (and indeed capitalism itself) predicated on unnecessary spending and ever-faster consumption cycles???

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