so much for Barthes' idea that the author is dead (in favour of the audience).
but then, what does it mean when a designer does a collection for another company in addition to his or her eponymous line? what is compromised and what is gained?
is this the future of financing for young, avant-garde designers? when will a club monaco or top shop designer take over the realms of gucci for a capsule collection? is the star designer only possible at the top end (to start)?
top to bottom: Viktor & Rolf for H&M, Proenza for Target, Roland for Gap